The Tag Heuer Connected Smartwatch

For wearable technology and mechanical Swiss watch fans, we have just witnessed the “marriage of the Swiss watchmaking valley to Silicon Valley”. In a joint press conference in New York hosted by Hodinkee, Jean-Claude Biver ofLVMH/Tag Heuer, Brian Krzanich of Intel, and David Singleton from Google announced the Tag Heuer Connected watch. In a unique and passionate announcement …

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London Design Festival title image

London Design Festival 2015: Highlights

The London Design Festival (LDF) is one of the largest and most innovative design festivals on the planet. It celebrates local, national and international design and creative expression. It spans across almost every conceivable venue type and district across London, covering 300 events and installations from its 250 partners. The festival features exhibitions, retail, design …

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Wearables and IoT are helping brands to understand their consumers better

“What can we do to create the most engaging, personal brand experience for our consumers, across all points of connection?” Is this a question that your brand teams ask? If so, you must think beyond traditional customer journeys. Think about how you discover new products or services, what instigated your intrigue in a particular product? …

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JAGUAR LAUNCHED #FEELWIMBLEDON CAMPAIGN IN ORDER TO CAPTURE THE MOOD OF THE WIMBLEDON CHAMPIONSHIPS

Jaguar, The Official Car of The Wimbledon Tennis Championships, launched its #FeelWimbledon campaign this year, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament. As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying the tennis this …

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Apple Watch vs Swiss Watch

The wait is over, the most anticipated fashion gadget has finally arrived and for me it’s a thing of real beauty. I say this not as an Apple fan, but someone who has spent the last decade working with Swiss watchmakers sell luxury timepieces. Firstly I would like to say I do not see Apple …

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The Apple Watch is here

The wait is over, the most anticipated fashion gadget has finally arrived and for me it’s a thing of real beauty. I say this not as an Apple fan, but someone who has spent the last decade working with Swiss watchmakers sell luxury timepieces. Firstly I would like to say I do not see Apple …

Read moreThe Apple Watch is here

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