FACEBOOK PORTAL: SMART HOME TECH.
If you’re an active Facebook user, the platform already knows you better than you know yourself. Now Facebook is looking to announce its own Smart Home/Speaker device called Portal potentially this week. Cheddar reports: “The device will function similarly to an Amazon Echo Show with social features and come in two screen sizes, according to people familiar with the matter who requested anonymity to discuss unannounced plans. The larger device could be priced around $400, while the smaller one could go for around $300, the people said.”
WHY THIS MATTERS:
The next phase of exponential growth for Facebook won’t come from new users alone (that’s already plateauing). We know it’s ad product is highly competitive, (some even say cheap compactor Google) but getting into the physical world will give Facebook vast amounts of valuable behavioural data on what people do offline, making its ad product the most valuable way to market products and services.